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NMMA Boat Show

Project Description

After the opening of the Chicago office of TRMG, we joined forces with the National Marine Manufacturers Association (NMMA) to produce showguides for 16 of their events in America, ranging from the 106th New York Boat Show to the 70th Miami International Boat Show.

The NMMA is the leading association representing the recreational boating industry in North America, and as such it was imperative that visitors to their outstanding events left with the best possible showguide, and that the marine industry they represent had a quality publication through which to reach potential customers.

Building on the company’s experience of the London and Southampton Boat Shows, TRMG completely redesigned the showguides to provide a more user-friendly entertaining publication for during the show, and an essential directory of exhibitors for use after the show.

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